Are you curious about what goes on behind the scenes of a blog? Do you wonder what it takes to start and run a blog from scratch? Especially a blog that really reflects who you are as a creative person?
Lately, I’ve been getting a ton of questions from friends and family about starting a blog because they are passionate about a topic. Which of course, gets me all hype inside. My favorite thing in the world is to see people take action on their passions and do something creative with it.
So I thought that I would start opening the backstage curtains and give you a VIP pass to what happens behind the scenes of my blog. For the next month or so I’ll be posting weekly topics about blogging and if it starts to help people out then I’ll keep going.
Because I love you like that.
For a long time I’ve been struggling with how to grow blog traffic on my site to increase after it dropped off a few years ago from a change that Google made in it’s algorithms. I was trying everything under the sun to change things around but nothing was working.
The good thing was that it forced me to continueally focus more and more on what was important to me as a blogger and a budding business woman.
Did you see the alliteration there?
Anyway, I’ve been trying to shape of my blog and make it easier for people to find the information they are looking for and as a result I’ve noticed a huge jump in my traffic.
So here are the things I did that I think helped to double my blog traffic in one month.
Streamlined My Categories
I had a lot of different categories on my site and I felt like as I started to get more focus about my purpose as a blogger, the more I needed to streamline my categories. I felt like I was all over the place with the topics that I wanted to write about and I felt that my streamlining them it would help people understand if they were at a site that would be helpful to them or not.
I learned this from a local meet up with the women from The Influence Network. They all told me to streamline my categories and they were right. I still have to go back through my older blogs and put them in the right categories but so far this is working really well.
I Made My Optin Stand Out
An optin form is simply your email subscription form with a lead magnet or offer attached to it. Basically you want to offer your audience a free gift in exchange for their email address. I guess in a sense it’s not free but since your audience is being so gracious as to let them into your mail box, it is only fair you give them something awesome in return.
According to Jason Hutcheson from Iconic Digital Agency a local marketing firm that specializes in web design and integrated sales strategy, my optin form and lead magnet were blending in with the rest of my blog design. He suggested that I made it stand out more by finding a way to make the design still flow with my website but make the colors stand out more.
Within one day I got more subscribers than normal.
I Cleaned Up My Side Bar
My side bar was a hot mess! Let. Me. Tell. You!
I went through that side bar with a fine tooth comb and got rid of anything that would take my readers away from my site or distract them from my content. Instead I looked for additional content that would be beneficial to my readers and hopefully keep them on my site longer.
By the way my bounce rate on my blog dropped down from around 90% to 60%.
I Guest Posted More
For those of you who don’t know there is an amazing resource called Grit & Virtue that provides great information for female entrepreneurs who are Christians and want to make a huge impact with their work. Right up my alley, right? Early on I engaged with this group on Instagram and was asked to be one of their launch bloggers!
I was also invited to do a guest blog on their site called Confessions of a Mompreneur that went live last week. That blog post alone brought more traffic to my blog than Pinterest!
Cray, cray I know.
I Posted Consistently on a More Focused Topic
As I began to discover more and more what my passion and focus was for my life and for helping others, I started to post more on those things on my blog. I also made sure that I posted more consistently as well. I think that this was one of the top reasons that helped my blog traffic. I posted consistently around a keywords words that I felt reflected the focus of my blog.
I’m really excited about the improvements that I’m seeing when it comes to my blog traffic. But most of all I feel like the engagement is going up because it seems that more people are spending time reading and looking around The Inspire(d) Cafe.
If you have a blog, what are something that you’ve noticed that helped grow your blog traffic?